Editable planning model
Use the firm's realized intake economics when available. Each keyword inherits the distinct average signed-matter value of its service cluster.
searches × click share × lead rate × close rate × service average value per signed matter
Service-level average signed-matter values
Editable planning estimates, not verified firm economics, settlements, or guarantees. Criminal values reflect relative retainer complexity. Personal Injury uses the provided $50,000 anchor with severity and complexity adjustments.